John Frieda – Style Addicts
Style Addicts was a campaign from major hair style brand, John Frieda. The basis of Style Addicts was a simple 6 question reward survey. Creating something engaging from a simple, usually dry concept, was a difficult task for the designer. As sole front-end developer, I worked alongside the designer to help forge an engaging experience, pairing their great design with interesting and attractive interactions, without overcomplicating things. The result was an adaptive, cross-browser and easy-to-use web app which proved hugely popular.
Campaign has finished - No URL available.
label onclick event to update the slider.
When choosing your answer, CSS3 transitions were used to fade out the unchosen options.